What does the future of the auto industry look like?

Today, the likes of tuning boxes and car performance chips are enjoying their time in the spotlight - particularly as they are relatively easy and cheap car performance upgrades. However, the future of the auto industry is starting to look ‘techy’. When it comes to automotive industry news, tech giants, Google and Apple are dominating. The two heavyweights have been attempting to get their foot in the door of the car industry news for some time, and 2018/19 might just be when they do it.

With that in mind, we’re sharing all of the automotive technology news to keep your eye on…

Future of car industry

Google

Google has been at work trying to infiltrate the car industry for years. They started with Android Auto, which, essentially, just mirrors features from an Android device to a car’s infotainment system. However, in car industry news, Google has just announced a partnership with massive carmaking alliance, Renault-Nissan-Mitsubishi. This partnership will see Android Automotive infotainment systems in millions of cars, starting from 2021. Today, the Renault-Nissan-Mitsubishi alliance sells more cars than any other brands, with combined sales of 10.6 million in 2017. We’ll be seeing a lot more of Google in automotive technology news in the future.

Apple

We’re surprised it’s taken so long for Apple to enter our automotive industry trends. People have been waiting for an Apple car for years and, with the company hiring a former Tesla engineer, it was only a matter of time. Speculation is at an all-time high about Project Titan; the name for the company’s electric car project. The company is said to be focusing on self-driving cars. However, we will be waiting a long time for the veil to lift on whether the company will actually build cars.

In the meantime, they’ve kept us busy by releasing some of their automotive industry trends. For instance, the brand has ‘developed’ a camera system that can work in less than ideal conditions, such as water covering the lenses. Likewise, they are working on a platform that can estimate the positions of pedestrians in proximity to your car, even if they are obscured. It’s likely that we will begin to see more of Apple when it comes to car industry news…

Lucid Motors

Lucid Motors is expected to dominate automotive industry news in the future - especially with an eye-watering $1 billion boost in funding from Saudi Arabia. The investment for the electric car startup company - and the primary rival to Tesla - will finance the 2020 launch of their first electric vehicle. The deal is major for the brand as they have failed to secure funding for their luxury electric cars in the past. This expansion also paves the way for the electric car industry, which is set for huge growth in the next few years.

More information on electric cars can be found here.

So, what does this mean for the car industry?

Before we get ahead of ourselves, the technology mentioned is still in the future. While it might be the very near future, there are plenty of other ways to upgrade your car and ensure quality performance without turning to the likes of Apple.

The performance chips industry, for example, has experienced massive growth. And, the future certainly isn’t dark for diesel engines. Electric cars may be becoming commonplace, but you can still enjoy max speed, power and torque through a range of other methods. We predict the tuning box and engine modifications industry is only going to get bigger - especially as manufacturers attempt to compete with other brands with the latest models.

Engine modifications and aftermarket modifications are, currently, big business for the auto industry. Not only can you improve the engine performance relatively cheap, but you can tailor the aftermarket modification specifically to your model and install yourself (in the case of car tuner parts). Likewise, you can boost speeds with superchargers, updating your air filters and more. You can read more on our aftermarket modifications that will improve your car and, possibly, even the value here.

While technology giants are making their moves towards the auto industry, we reckon the future is still looking rosy for car upgrades and modifications. What are your thoughts on the future of the car industry?